OPPO Mobiles has announced that it has formed global, strategic intellectual property partnership with Dolby Laboratories, a world-leading expert, and developer of audio, imaging and voice technologies. The co-operation will see OPPO collaborate on Dolby’s High-Efficiency Advanced Audio Coding (HE-AAC), JPEG-HDR and other audio and video technologies.
High-Efficiency Advanced Audio Coding (HE-AAC) is an international standard for audio encoding authorized for use by Dolby Laboratories to hundreds of companies around the world. JPEG-HDR is part of the static image encoding standard whilst also storing data in a highly dynamic range of more than 8 bits so users can sample the entire range during post-processing.
Sky Li, Global VP, OPPO and President of OPPO India said,
OPPO as a brand has always focused on giving users leading technology solutions. We are very excited to join hands with Dolby Laboratories and through this partnership, we expect to work in cohesion to bring alive the experience to consumers
Talking about the announcement, Andy Sherman, Executive Vice President, General Counsel & Corporate Secretary, Dolby Laboratories, said
OPPO, a leader in global consumer electronics, is well-known for its smartphones incorporating innovative technologies, and we are delighted to welcome them to our community of global partners
Dolby is a leader in creating spectacular audio and video experiences, and we are excited to partner with them to further our innovation and global growth. This partnership will enable us to create more remarkable smartphones with exciting technological innovations and spectacular user experiences.
added Adler Feng, Director of OPPO IP Department.
This year marks the 10th anniversary of OPPO smartphones. At the beginning of 2018, OPPO officially entered the Japanese market and will soon enter the European market, providing more young people with products that combine advanced technology and design.
About OPPO
OPPO is a camera phone brand enjoyed by more than 20 crore young people around the world now. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. In line with its deep insight of young people’s behavior, OPPO first launched selfie-focused smartphones in 2015 – Selfie Expert F series in India and other markets. Its first batch of products received a warm welcome, and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In India, OPPO became the official sponsor of Team India, Men’s and Women’s National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016. The market share of OPPO in India’s offline market ranks No.2 in Dec 2016 according to GFK.
About Dolby Laboratories
Dolby Laboratories (NYSE:D LB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
